![](https://cdn.myportfolio.com/4bbab8742d3ee48de9b706079386fd7a/26076ab464bb145eb4a3306a_rw_600.png?h=99cf938e5e2580abb37639f86e3c0cb6)
This is a rebranding work of this NGO born in 1997.
Anime sees associativism and communitarian intervention as ways to highlight the real capacities of cooperation and its ability to become a very important condition of mobilization to the people that intend to be involved in society.
Its vision consists in a improvement of the quality of the daily life of the citizens by means of promoting associativism as a way to assemble efforts to reach goals and purposes.
Its values are:
- Values of solidarity and impartiality as a formative process of participative people, enhancing attitudes and not discriminatory behaviors (as ethnic, of gender, political, religious, or other);
- Values of intercultural education, the highest manifestation of relations among different people and culture, exalting cultural diversity;
- Ecovaluable and nature conservation values as 3 citizenship behavior in order to assure a balanced future for the environment.
Its first identity reached 12 years old, and for that I created something which represents those statements, so the meaning was to reveal a dinamic spirit and ludic charisma (showned in the group of globe and hands).
The globe is the only element that links with the old logo. I did this to show some respect with the age and the experience of this organization.
See more in: http://issuu.com/animepaf.org/docs/caderno_de_normas_anime__2011_
www.animepaf.org
Anime sees associativism and communitarian intervention as ways to highlight the real capacities of cooperation and its ability to become a very important condition of mobilization to the people that intend to be involved in society.
Its vision consists in a improvement of the quality of the daily life of the citizens by means of promoting associativism as a way to assemble efforts to reach goals and purposes.
Its values are:
- Values of solidarity and impartiality as a formative process of participative people, enhancing attitudes and not discriminatory behaviors (as ethnic, of gender, political, religious, or other);
- Values of intercultural education, the highest manifestation of relations among different people and culture, exalting cultural diversity;
- Ecovaluable and nature conservation values as 3 citizenship behavior in order to assure a balanced future for the environment.
Its first identity reached 12 years old, and for that I created something which represents those statements, so the meaning was to reveal a dinamic spirit and ludic charisma (showned in the group of globe and hands).
The globe is the only element that links with the old logo. I did this to show some respect with the age and the experience of this organization.
See more in: http://issuu.com/animepaf.org/docs/caderno_de_normas_anime__2011_
www.animepaf.org
Old Version vs New Version
![](https://cdn.myportfolio.com/4bbab8742d3ee48de9b706079386fd7a/ec7ba0e2d8a45587f460928f_rw_1920.jpg?h=ca515735aaafff940119a8590d275b7f)
Construction Grid + Minimum size
![](https://cdn.myportfolio.com/4bbab8742d3ee48de9b706079386fd7a/bd437aff1ef9c41f8f221828_rw_600.png?h=21d1de0876e3ec051f2c92f458bcd62f)
![](https://cdn.myportfolio.com/4bbab8742d3ee48de9b706079386fd7a/eacf6937621d7ab0c50a2028_rw_1200.jpg?h=8b4c1ee1eba2a14ca46a796493c48e3a)
Colors
![](https://cdn.myportfolio.com/4bbab8742d3ee48de9b706079386fd7a/d7ba8f945df06d82c3703046_rw_1200.jpg?h=c46d5e3e53f86875e6f5196164a65c4b)
![](https://cdn.myportfolio.com/4bbab8742d3ee48de9b706079386fd7a/083d30f43987d825da8198a9_rw_1200.jpg?h=7c202e4e76a716344d47deb5724c9570)
Spot Colors
![](https://cdn.myportfolio.com/4bbab8742d3ee48de9b706079386fd7a/086e5c770fb3e860b3162fbc_rw_1200.jpg?h=59aea8b74442e93326ab99297619c564)
Black and White Versions
![](https://cdn.myportfolio.com/4bbab8742d3ee48de9b706079386fd7a/b7787d542feae9642108dda6_rw_600.png?h=cd55d1ff259237710e5eb0906c7b2e13)
Backgrounds Color Behaviours
![](https://cdn.myportfolio.com/4bbab8742d3ee48de9b706079386fd7a/05263cc4851e32e72c0d1d50_rw_600.png?h=2709afc158bed1f659bfae6e9fcb8489)
Typography
![](https://cdn.myportfolio.com/4bbab8742d3ee48de9b706079386fd7a/2a2b62067406904f4f8c960b_rw_1200.png?h=3051d9524ed780f8b8c64260cdae9846)
Key Areas Scheme
![](https://cdn.myportfolio.com/4bbab8742d3ee48de9b706079386fd7a/b884921ebd43603a3a89df1c_rw_600.jpg?h=ac643aab3e7ca633dab3e247abc3bb5d)
![](https://cdn.myportfolio.com/4bbab8742d3ee48de9b706079386fd7a/fed07caad2ad0c7cfd7b0e1a_rw_1200.jpg?h=3914d622790be7471becdddb6c595dee)
Stacionary
![](https://cdn.myportfolio.com/4bbab8742d3ee48de9b706079386fd7a/92bee26081f362ba51ffd2cd_rw_1200.png?h=f1e44d3e3a5d10e99b09b9bc93bbfa7e)