CLDS4G SESIMBRA FAMILÍA+
PRESENTATION
The CLDS4G SESIMBRA project | FAMILÍA+ has created an intervention model based on the active and collaborative participation of various social groups and local organizations, making them participants and responsible agents in the dynamics and preventive activities of poverty, especially child poverty, promoting sustained community growth based on the premises of social inclusion and territorial cohesion, where the empowerment of citizens derives from the qualification of their experiences, the fight against poverty and social protection, support for change management and equal opportunities.
THE LOGO 'FAMÍLIA+'
The need to communicate with recipients forced us to create a strong and simple identity that would allow immediate recognition of the CLD4G SESIMBRA program. The choice of the name FAMÍLIA+ immediately seemed to us to increase its strength as an image with visual impact, coherent, simple and that would become recognized and remembered by the target communities of the Geographical Area of Intervention (Parishes: Quinta do Conde, Castelo and Santiago).
The aim is to convey a sign of confidence and promote action, towards a more sensitive audience and whose work is designed based on their own capacity and relevance. FAMILY+ is just that! Add more value to the quality of life of all participants. It is the sum of all the experiences that happen with commitment, dedication and sharing of ideas among all those involved.
The logo itself is a language in which a stylized figure of a family lives, composed of recognizable elements from different age groups (from the youngest to the oldest), following a palette of soft and neutral colors (pastel tones), non-aggressive, which appeals to the message of continuous work and constant growth and which appeals to a message of diversity and integration. The lettering was designed to maintain a cobalt blue outline instead of a fill that could cause excessive weight in the image. The designation ‘FAMILY’ is finished with the ‘+’ sign, which refers to the entire experience associated with the project. In the footer, the signature ‘CLDS4G SESIMBRA’ appears, presenting the local project.
The aim is to convey a sign of confidence and promote action, towards a more sensitive audience and whose work is designed based on their own capacity and relevance. FAMILY+ is just that! Add more value to the quality of life of all participants. It is the sum of all the experiences that happen with commitment, dedication and sharing of ideas among all those involved.
The logo itself is a language in which a stylized figure of a family lives, composed of recognizable elements from different age groups (from the youngest to the oldest), following a palette of soft and neutral colors (pastel tones), non-aggressive, which appeals to the message of continuous work and constant growth and which appeals to a message of diversity and integration. The lettering was designed to maintain a cobalt blue outline instead of a fill that could cause excessive weight in the image. The designation ‘FAMILY’ is finished with the ‘+’ sign, which refers to the entire experience associated with the project. In the footer, the signature ‘CLDS4G SESIMBRA’ appears, presenting the local project.
THE THREE-YEAR ACTION PLAN
SERVICES | FAMILY COUNSELING
Parents and Children
Support in Family Crisis
Psychological First Aid
Family Empowerment
Psychological Intervention in Grief
Family Resource Center
Parents and Children
Support in Family Crisis
Psychological First Aid
Family Empowerment
Psychological Intervention in Grief
Family Resource Center
Services promotional vertical banner
THE OFFICE
STATIONARY
Brochure
Bookmarks
Rollup + flag
Service vehicle
Youtube banner
COMMUNICATION CAMPAIGN STRATEGY
EVENT PROMOTION
COVID19 CAMPAIGN STRATEGY
Fears and anxieties in family routines
